Rebranding for the Mosaic Experience (Multicultural Center)

Creative Direction, Brand Design, & Product Design by Ashleigh Tain

Winter 2023

As my final project with Bentley’s Multicultural Center, I rebranded the MOSAIC Experience pre-orientation program, a community and experience that profoundly shaped my college journey. My vision was to modernize the existing logo into a dynamic and symbolic mark: combining mosaic tiles to represent unity, the Bentley shield silhouette to honor tradition, and a color palette inspired by the Claudette Blot MCC Lounge renovation. The result is an identity that embodies community, gratitude, and legacy—celebrating both the program’s impact and the mentor whose name graces our space.

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